Office of the Privacy Commissioner for Personal Data, Hong Kong (PCPD) starts the new provisions on regulation of direct marketing activities and the provision of legal assistance under the Personal Data (Privacy) (Amendment) Ordinance 2012 will come into force on 1 April 2013.

The new requirements of 'notification' and 'consent' under the Amendment Ordinance will enhance protection of consumers’ data privacy right against unwanted direct marketing activities.

To view the details, please click the file below.

GN_DM_e.pdf